Session Details

Session 4: Advancements in Automotive Finishing

Abstract Number:

52

The move to EV from the current ICE technology will affect many ‎different areas of the Product ‎Finishing industry. We must be ‎ready for the upcoming changes and new opportunities to ‎preserve ‎and grow our businesses. Knowing what new ‎opportunities and processes that are coming with the ‎change will ‎be important knowledge necessary for long term success. ‎

Topics:

Automotive Industry

For the past couple of years there has been so much attention and discussion on the change ‎in ‎the automotive industry. Mainly about the shift from ICE to EV technology. It seems like ‎every ‎month a new OEM talks about the all-electric future. While the debate can continue ‎how fast this ‎change will be implemented, one thing is for sure, this change is real. How this ‎will impact the ‎product finishing community is on the minds of many of us in the industry. ‎While the change will ‎affect us in many ways, from elimination/reduction of ICE components ‎requiring plating/coatings, to ‎changing designs that eliminate bright chrome finishes, there ‎will be new areas for growth and ‎technology development. We will explore the changing ‎landscapes and touch on new technologies ‎and opportunities the EV revolution will provide. ‎What areas of the automotive production are at ‎risks and what areas can quickly grow and ‎provide a sustainable future business plan?‎

With many OEMs the change is coming fast and new EV technology must be developed ‎quickly. This ‎exposes many areas of technology that is currently not completely understood ‎or properly ‎integrated. Our industry must be flexible to adapt to these changes and become ‎a leader in ‎development of the new technologies. ‎

HOW TO NAVIGATE YOUR FUTURE PRODUCT FINISHNG BUSINESS PLANNING TO PREPARE ‎FOR THE EV REVOLUTION

Darrick Gula

Regional OEM Manager - North America

Atotech US